Digital Composting

Wandering around Copenhagen a couple of weeks ago I stopped into a 7-11 to get a quick drink.  (For those of you that haven’t been to Copenhagen, understand that 7-11’s are more common than Starbucks are in Seattle.  Like, significantly more common – pretty much one on every block it seems).  And I noticed the following sign:

Yup, Ubuntu Cola.  Naturally the cynic in me had to wonder if this was some extremely niche-focused marketing attempt to appeal to UNIX users or something.  I didn’t actually buy a can, mostly because I don’t generally drink sugar water, but did take the photo which then prompted me to do a bit of Wikipedia-searching once I was back home and sorting through everything:

        Ubuntu Cola is a soft drink certified by the Fairtrade Foundation.

But more importantly, I learned that:

        The cola is named after the African philosophy of Ubuntu, or humanity towards others.

Which is, I think, a worthwhile term to know.  And to share.  Which is why I’m writing about it.